-Sam Gardner
Kia Kokalitcheva’s article Facebook Just Gave Small Businesses an Awesome New Video Tool, Explains the benefits of advertising that Facebook provides. Her claim is that small businesses are an important group of customers to social media companies. She supports this with statistical information about advertising revenue and the amount of video content consumption that Facebook and other platforms such as Youtube generates. Her audience for this article is focused on small businesses specifically, as the amount of advertising that companies spend to get their name out can be quite costly.
For most entrepreneurs and businesses, the idea of free advertising sounds enticing. Twenty years ago to get ones name out to the world, phone books, newspapers, and television were the main sources that were used. As the the technological world continues to develop it makes sense that anyone who is in business, would want to take advantage of any opportunity that helps generate income. Getting your companies name out to millions of consumers without much effort certainly increases the likelihood of achieving this. in the article Kokalitcheva states that Facebook generates roughly 8 billion video views per day. This is an alarming statistic for anyone that wants to profit via social media. Another statistic that catches the eye is the amount of small businesses using the platform, and how much they contributed to Facebook’s profit from ad generation. With more than 50 million small businesses on Facebook and only 3 million of them having spent money on advertising its no surprise that social media has impacted a new area of marketing.
Kokalitcheva, Kia. “Facebook Just Gave Small Businesses an Awesome New Video Tool.” Entrepreneur. Fortune Magazine, 02 Mar. 2016. Web. 02 Mar. 2016.
Media Influence 
This topic is very interesting to me as all of the ads that pop on our Facebooks are focused on our personal interests. Everyone’s ads will be different because one person may have a interest in fitness and the next person may have a interest in cooking. How does Facebook knows which ads to send where? And how much does it cost for a business to pay for this type of advertisement?
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